When it comes to promoting ethical tourism, sustainable tourism, or the fact that tourism is "a vital force for the promotion of international understanding, peace and prosperity," well, regular readers know I don't need convincing.
So it's not surprising that I would think that the
1st International Conference on Ethics and Tourism, held last week in Madrid under the auspices of the UNWTO, was a good thing.
Sadly, though, it's not folks like me who need convincing.
And the folks who do need convincing? Well, let's just say that starting the conference with the position that:
Now that the world’s economies appear to be overcoming the serious problems that have beset them,
is probably not the best way to establish credibility.
So here's the thing. I've been saying this for a very long time now and it looks like I'll need to keep saying this for a good while longer. We are, economically speaking, in big trouble. There are no quick fixes to our serious problems. Never were, no matter how tempting the Pollyannaish view might appear.
While Europe is in especially deep trouble right now, we in the states have our own problems. As in there are no jobs and Americans don't spend money on tourism when they aren't working. And the problems of Europe will not only spill over to our side of the Atlantic, they will take over if we're not careful.
From where I'm sitting, the world economies that might be overcoming the serious problems that have beset them are nowhere to be seen.
What will help us get out of this situation? Not austerity, of course. But neither will hiding from reality.
We innkeepers put on a happy face every day when dealing with guests. Good innkeepers know, of course, that the happy face doesn't mean sending guests into danger. Whether it's dangerous currents or dangerous road conditions, we innkeepers are often the ones providing the information. We look at those honest warnings as basic innkeeper responsibility towards cherished guests.
Can't we at least be honest with each other when talking about serious problems that impact every one of us?
If we are to work together to establish credibility for sustainable tourism that is both respectful of the environment and respectful of the laborers and communities who make that tourism possible, we have to start from a place of truth.
If we can't at least do that, how's this for a question:
Just which of the world economies does the UNWTO actually think
appear to be overcoming the serious problems that have beset them?
Curious minds would really very much like to know.