They're not just for innkeepers.
USA Today kicks off new website devoted to cruises and includes very specific and lengthy ethics rules. Including no freebies. Or as USA Today refers to it - no bribes.
No, I'm not a cruise fan. But I am a fan of full disclosure, which sadly rarely happens when a reviewer is talking about a free cruise or any other free stay.
My ethics require this: Get it all out there and find significant means to ensure that the truth is being written. Neutral truth, not words bought and paid for with enticements.
And if you can't do that, don't write about it.
Simple really.
Congratulations to USA Today for joining the No Free Rides bandwagon. Don't worry, there's still plenty of room for any latecomers.
H/T Arthur Frommer
