A subtle attempt to bury the fact that for years now TripAdvisor has been promoting the trustworthiness of its reviews?
Or simply evolving communications? Ever evolving.
Hmmmm.
Now they're no longer "reviews you can trust" but "reviews from our community" which might lead a cynical innkeeper to believe that they're no longer willing to say that their reviews can be definitively trusted. Because, you know, they can't.
Of course, unverified reviews can't be trusted. And even the verification game itself is open to rigging by ethically challenged inn owners.
Whatever the reason, it's a smart move and one that's long overdue, in my humble opinion.
How can anyone say a review is trustworthy when it hasn't been verified?
And with the shenanigans going on every bit as much by inn owners as by traveling bullies, well, verification could be quite difficult, couldn't it?
Why the change? I think Kevin May is right on target.
I think that whole FTC investigation has finally gotten their attention. It's a good thing someone did. They sure haven't been listening to innkeepers who have been crying foul for years.
