Cornell just released a new study of guest's sustainability preferences and found that there are few differences between leisure travelers and business travelers.
Of the study participants, the single attribute most preferred was green certification. Also good to know: they like dispensers and linen reuse programs, two of the most cost-saving methods of going green.
What don't they like? They don't want to pay more for green.
And why should they? A well-planned go-green program can result in significant cost-savings for any inn. It seems guests just want what we all want - for those savings to be passed on.
All in all, an interesting study. Go on over and take a look.
Meanwhile, if you're targeting business travelers with discounts or special amenities, it might be time to take a look at a whole new way of attracting them: with sustainability as a benefit that clinches the deal.
