The Grateful Dead, that is.
Masters at more than just music; they were masters at living their dream and at making their fans feel like family.
An article in the Atlantic makes the case that while the marketing plan behind the longterm success of one of the most profitable bands of all time was the result of a serendipitous discovery, its application left nothing to chance.
Instead their success was the result of skilled management that was fluid in its ability to listen, involve, and quickly respond to the needs of its most loyal fans.
The Dead were successful in good times and bad, due to their highly effective business model, according to Barry Barnes, a business professor at the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, in Florida.
“The Dead were masters of creating and delivering superior customer value. If you’re going to survive this economic downturn, you better be able to turn on a dime,” he says. “The Dead were exemplars.”Want to know how they did it? Go on over and read the whole thing. There's much to learn.
