That didn't take long.
Regular readers will remember my frustration when the good folks at Smith Travel predicted a more rosy 2010 than I think is realistic.
That was way back in December. You remember. When we had supposedly turned a corner.
And now? Well here's my favorite quote:
“We have believed for quite some time that it will take the better part of 2010 for the hotel industry to regain its footing,” said Mark Lomanno, president of STR. “Our latest forecast reflects what we believe will be a somewhat challenging first half of the year. Momentum will build in the second half of 2010, which will lead to the beginning of a turnaround in 2011."
Yes, long believed.
Wonder why they didn't say that last month?
