Do I see light at the end of the tunnel? You bet.
But no, the end is not here yet. And no, we have not rounded any bends. Not yet.
While I, too, would like to believe that everything is looking up for the lodging industry, I am too much of a realist to fall for the pretend game.
And anyone who is telling you that we've rounded a bend is doing just that: pretending.
Meanwhile, from the good folks at Smith Travel Research we have results for US Hotels last week.
No, it's not good news. But it is the truth.
Where does that take us next year? Stay tuned and we'll talk about how to get out of the tunnel and moving towards that light.
Hint: believing in fairy tales is not the way to get there.
